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Direct Brand Outreach Demo 2026-06-06 · Linhart Smile Care · Michael Fensterstock · Step 1

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Hi Michael,

I'm Peng Xu, co-founder and CEO of Pivota. We help commerce brands make their catalogs readable and citable for AI shopping surfaces like ChatGPT, Gemini, Perplexity, and emerging agent storefronts — so when someone asks an AI what to buy, your products are represented accurately.

I looked through Linhart's public catalog and it's a strong fit: your oral-care line carries detail that AI systems tend to flatten — the difference between whitening devices, gel, and toothpaste, plus ingredient and usage context, reviews, pricing, subscriptions, and the sensitivity/safety nuance that matters for a confident recommendation.

We structure that into a canonical, machine-readable representation — clean product facts, claim/evidence handling, and clear purchase paths an AI can cite. This isn't "AI SEO," and we don't claim to control any platform's rankings; the goal is correct, trustworthy representation when a shopper is deciding.

A quick note on the team: our founding team combines growth and technical operating experience. I lead the GTM and commerce-distribution side; my co-founder Ben brings marketplace, AI, and autonomy systems experience from Uber, Google, and Waymo. Our previous startups were backed by Sequoia and SIG, and we're applying that mix to help brands become readable and trustworthy inside AI-driven commerce.

Would it be useful if I sent over a short, free AI-commerce readiness snapshot for Linhart? No attachment unless you want one.

Best,
Peng

Peng Xu, Co-founder & CEO, Pivota
[Pivota](https://pivota.cc) | [LinkedIn](https://www.linkedin.com/in/peng-xu-aa6a3024/)
Pivota, 2021 Fillmore St San Francisco, CA 94115
If this is not relevant, just reply and I'll stop here.

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