Edit Message

Direct Brand Outreach Demo 2026-06-06 · The School of Life · Marta · Step 1

Subject Body

Hi Marta,

I'm Peng Xu, co-founder and CEO of Pivota. We help commerce brands make their catalogs readable and citable for AI shopping surfaces like ChatGPT, Gemini, Perplexity, and emerging agent storefronts — so when someone asks an AI what to buy or where to start, your offerings are represented accurately.

I looked through The School of Life's public offering and it's a strong fit: books and tools, courses, therapy and workplace programs, membership, and your stockist paths each need different handling so an AI can guide someone to the right product — or the right enquiry — with the nuance your work requires.

We structure that into a canonical, machine-readable representation — clean product/service facts, careful claim/evidence handling, and clear purchase or enquiry paths an AI can cite. This isn't "AI SEO," and we don't claim to control any platform's rankings; the goal is correct, trustworthy representation.

A quick note on the team: our founding team combines growth and technical operating experience. I lead the GTM and commerce-distribution side; my co-founder Ben brings marketplace, AI, and autonomy systems experience from Uber, Google, and Waymo. Our previous startups were backed by Sequoia and SIG, and we're applying that mix to help brands become readable and trustworthy inside AI-driven commerce.

Would it be useful if I sent over a short, free AI-commerce readiness snapshot for The School of Life? No attachment unless you want one.

Best,
Peng

Peng Xu, Co-founder & CEO, Pivota
[Pivota](https://pivota.cc) | [LinkedIn](https://www.linkedin.com/in/peng-xu-aa6a3024/)
Pivota, 2021 Fillmore St San Francisco, CA 94115
If this is not relevant, just reply and I'll stop here.

Status Back to campaign