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Direct Brand Outreach Demo 2026-06-06 · Public Goods · Inah Baguio · Step 1

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Hi Inah,

I'm Peng Xu, co-founder and CEO of Pivota. We help commerce brands make their catalogs readable and citable for AI shopping surfaces like ChatGPT, Gemini, Perplexity, and emerging agent storefronts — so when someone asks an AI what to buy, your products are represented accurately.

I looked through Public Goods' public catalog and it's a strong fit: there's a lot of structure AI systems tend to flatten — refill formats, wholesale case packs, hospitality/office buyer context, values-based product claims, and your customer-review evidence. Keeping DTC and wholesale intent distinct is exactly the kind of thing agents get wrong today.

We structure that into a canonical, machine-readable representation — clean product facts, claim/evidence handling, and clear purchase paths an AI can cite. This isn't "AI SEO," and we don't claim to control any platform's rankings; the goal is correct, trustworthy representation when a shopper is deciding.

A quick note on the team: our founding team combines growth and technical operating experience. I lead the GTM and commerce-distribution side; my co-founder Ben brings marketplace, AI, and autonomy systems experience from Uber, Google, and Waymo. Our previous startups were backed by Sequoia and SIG, and we're applying that mix to help brands become readable and trustworthy inside AI-driven commerce.

Would it be useful if I sent over a short, free AI-commerce readiness snapshot for Public Goods? No attachment unless you want one.

Best,
Peng

Peng Xu, Co-founder & CEO, Pivota
[Pivota](https://pivota.cc) | [LinkedIn](https://www.linkedin.com/in/peng-xu-aa6a3024/)
Pivota, 2021 Fillmore St San Francisco, CA 94115
If this is not relevant, just reply and I'll stop here.

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